Key projects

 
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  • streamlined, clean design

  • improved site mapping, organization and functionality

  • Prioritized accessibility

  • goals: Positive UX, Increased Traffic and improved SEO

Website redesign efforts: Sauk Rapids-Rice Public Schools (launch March 2021)

Resource Training & Solutions (launch in 2019)

Saint Benedict’s Monastery (launch in 2017)

  • Worked with external agencies to execute launches. Responsible for ongoing site maintenance and content creation.

  • Redesigns elevated the brands’ digital presence and increased positive user experience.

  • Responsible for research, site mapping, content creation, testing and launch preparation.

  • Worked with internal and external teams to secure content approval

  • shifted organizational communications from “what” to “why”

  • promoted inbound marketing strategies

  • supported the orgranizational strategic plan

  • increased stakeholder Engagement & elevated the brand

I have facilitated organizational shifts from traditional, outbound marketing and communication strategies, to those that utilized storytelling and an inbound strategy. This required developing new approaches in information gathering, stakeholder engagement and utilization of communication tools. For example, I helped move an organization from producing a print newsletter with a strong selling perspective to creating a magazine that featured stakeholder stories and celebrated community impact and member success. This transition supported strategic planning, increased stakeholder engagement and elevated the brand.

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Social Media Graphic.jpg

  • increased social media engagement on key platforms with focused strategy

  • fostered brand recognition

  • generated more stakeholder trust

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Brand Standards & style guide development

I helped Sauk Rapids-Rice Public Schools update and develop brand and style standards so communications became clearer, more professional and consistent. See the full brand and style guide here.
At-A-Glance version for staff quick reference is here.